Quote Request Funnel
Increasing conversion with a brand new funnel
Context
In late 2025, our Rental Place conversion rate was still well below the standard range for marketplaces (2–5%). With time running out to meet our objectives, we decided to build something entirely new for Lokki.
Instead of browsing a products list, users would fill in a short 4-step form to describe exactly what they need: number of items, dates, location, and more. Their request would then be sent to both Lokki's customer support team and relevant renters, who could find and propose products that truly match the user's needs.
Approach
As time was running out, we decided to dedicate only one sprint to this project. We first mapped the experience we had in mind, then we quickly tested a prototype to be sure we were going in the right direction.
The flow was so simple that the results were outstanding: 100% of users described it as easy to fill out and clear to understand.
We then A/B tested the first iteration of this brand-new flow in production during another sprint before rolling it out to 100% of our traffic.
In the meantime, we watched tons of user session replays to get a clearer view of how people were using the feature.
The initial search page was not converting well at all. We had to do something.
I first mapped the different possible interactions to get a clear picture of the whole experience on both clients and customer support sides.
Our idea: filling a simple 4-steps flow to receive a quote from our customer support.
I'm not gonna lie: SNCF mobile app was a real source of inspiration when it comes to fill participants number and size.
I've displayed an anchor directly within the product list to help people who couldn't find what they were looking for and send them to the quote request funnel.
Custor Support teams manage all received quote request within Notion.
Outcome
The results were beyond our expectations. The conversion rate in this specific funnel reached 7%, whereas we were still below 1% in the classic search experience.
Please note that these projects are highly confidentials and might be still work in progress.
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