EstimaPro

We built a brand new product to increase realtors expertise.

Realtors sometimes lack of time or knowledge when it comes to estimate properties in neighborhoods they don't know well.

Our studies showed that estate agencies would be willing to pay more to get access to knowledge they don't have like price and details of previously sold properties.

The idea was to design a product where each agency would be able to access information of properties sold by others, in exchange of giving their own sold properties information.

We conducted 12 interviews with real estate agents across Paris and Lyon, shadowing three of them during actual client valuation meetings. The research surfaced a clear tension: agents wanted data density for their own confidence, but clients needed visual simplicity to trust the output. We designed a dual-layer interface — a data-rich agent view and a clean client-facing presentation mode — and validated both through concept testing with agent-client pairs in simulated meeting contexts.

EstimaPro reached 1,200 active professional users within three months of launch. Agent-reported meeting preparation time fell from an average of 45 minutes to under 10 minutes. In a post-launch survey, 78% of agents said EstimaPro had improved their perceived expertise in client meetings. The product became MeilleursAgents' primary acquisition driver for the professional subscription tier.