Quote Request Funnel
Lokki is a French rental marketplace connecting individuals and businesses — allowing anyone to list, discover, and book equipment, vehicles, and gear locally.
Increasing conversion with a brand new funnel
In late 2025, our Rental Place conversion rate was still well below the standard range for marketplaces (2–5%). With time running out to meet our objectives, we decided to build something entirely new for Lokki.
Instead of browsing a products list, users would fill in a short 4-step form to describe exactly what they need: number of items, dates, location, and more. Their request would then be sent to both Lokki's customer support team and relevant renters, who could find and propose products that truly match the user's needs.
As time was running out, we decided to dedicate only one sprint to this project. We first mapped the experience we had in mind, then we quickly tested a prototype to be sure we were going in the right direction.
The flow was so simple that the results were outstanding: 100% of users described it as easy to fill out and clear to understand.
We then A/B tested the first iteration of this brand-new flow in production during another sprint before rolling it out to 100% of our traffic.
In the meantime, we watched tons of user session replays to get a clearer view of how people were using the feature.
Conversion funnel overview
Traffic coming from SEO and SEA was quite important, but most of users drops after making a research.
Search page
After landing on the results page, they never open neither renter nor product pages.
User Interviews
This interviews session blew our mind. We were proud of getting important supply but people felt overwhelmed.
Verbatim
This quote summarizes everything: people don't know exactly what to rent: they just want a normal bike.
Benchmark
I then discovered that several platforms use funnels instead of results/filters page layouts.
New workflow
Product and Design team along with customer support redesigned a brand new alternative flow: users would just have to fill a bunch of information and Support people would find them the best produts for their needs.
Ideation with Claude
Claude and I then run an ideation session to explore funnels ideas.
Step 1 : Place, dates and type of product
The first step would be simple: users just have to fill where, when and what they want to rent.
Step 2 : Participants and budget
Then they would just have to indicate the number of participants and the estimated budget.
Success page
Finally, after giving their phone and e-mail, they would land on a success page, telling them that Support team would contact them soon with a quote. In the mean time we would provide them some results that could match their needs.
Entry point
To promote this brand new funnel, we added an entry point directly within the search results page.
Mobile version
Since about half of the traffic comes from mobile, the new funnel is obviously optimized for smaller devices.
The results were beyond our expectations. The conversion rate in this specific funnel reached 7%, whereas we were still below 1% in the classic search experience.
Please note that these projects are highly confidential and might be still work in progress.
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